RESULTS ANNOUNCEMENT - Period 8

 

MARKET SHARES IN SEGMENT Explorers

Congratulations to Team T, leader in this segment with TONE & TOPS

Segment share (in value) is calculated as: (Retail price × Units sold) / Total segment value.
ROCK
TONE
TOPS
SOAP
SOUL
Segment Share (%$) 33.6% 26.2% 13.5% 11.5% 5.6%
Market Share (%$) 10.9% 13.4% 2.4% 3.3% 2.8%
Estimated CAM ($ Mio) 20.1 28.1 -1.7 1.5 1.5
This table shows the top 5 brands having a segment share greater than 5%. CAM stands for "Contribution After Marketing" and is given in million $.